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JoAnna Foyle

Member since August 2008

Results-driven C-level executive with over 20 years of experience and a unique passion for both technology and creativity. Have held executive positions in client management, operations, commercialization, and marketing with some of the best agencies, publishers, and technology companies in the world. Thrive in roles that involve creating order out of chaos and building something excellent.

Articles by JoAnna All articles by JoAnna

  • A Marketer's Guide To Defining Brand Suitability in Marketing Insider on 07/27/2018

    Any discussion around brand suitability should begin and end with the consumer mindset. Too often, executives think of brand suitability as a relationship between only their brands and the content. They forget that consumers bring certain expectations to the content they watch, and those expectations may affect whether or not it is appropriate for a brand's message to appear.

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  • 5 Reasons Mobile Video Ads Outperform Online Video Ads by (Online Media Daily on 05/17/2011)

    Greetings from FreeWheel offices in NYC! We're glad you found our Video Monetization Report of use, as it reflects how our customers – the largest media companies including Turner, ESPN, VEVO, Discovery, FOX, and others – are monetizing their professional content across wired AND mobile devices. We are unclear as to where you found a data point suggesting that “completion rates for online ads are much lower, just 54%.” You can reference and download our 2010 year-end report here (http://www.freewheel.tv/theroundup/reports/freewheel_video_monetization_report_full_report_2010/), and what you’ll see is that completion rates for online video ads across our system (pre-roll, mid-roll, and post-roll) are 66% on average for pre-roll, 91% on average for mid-roll, and 50% on average for post-roll. Within long-form content (20+ minutes), these numbers increase to 81%. We’re about to release our Video Monetization Report for Q1 – you can shoot me an email (press@freewheel.tv) if you'd like to receive it.

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