Adam Schenkel
Member since July 2018Contact Adam- Global Vice President, Programmatic GumGum
- Santa Monica California
- 90401 USA
Adam Schenkel is Global Vice President of Programmatic at GumGum.
Articles by Adam All articles by Adam
- No 'Unknowns' Allowed: Why Advertisers Are Focusing On Ads.txt in
Marketing Insider on
08/01/2018
I received an interesting call from an agency client requesting ads run only on publisher sites that have implemented ads.txt. To date, the focus of advertisers and agencies around ads.txt has been buying ads from partners listed as "authorized sellers or resellers."
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