Adam Schenkel

Member since July 2018Contact Adam

Adam Schenkel is Global Vice President of Programmatic at GumGum.

No 'Unknowns' Allowed: Why Advertisers Are Focusing On Ads.txt in Marketing Insider on 08/01/2018
I received an interesting call from an agency client requesting ads run only on publisher sites that have implemented ads.txt. To date, the focus of advertisers and agencies around ads.txt has been buying ads from partners listed as "authorized sellers or resellers."

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