President, AdWanted. Publishing and digital media veteran. Former exec with Reelio, Martha Stewart Living Omnimedia, NBC Universal, Glam Media, Meredith, Conde Nast
- Automation, Efficiency Make Print A Valuable Media Plan Component in
Publishers Daily on
08/06/2018
While it's true legacy media has taken a big hit in the past decade, print has held on to a 4% share of media for the past four years. It's been a stable medium since 2014, in an otherwise volatile
media business storm. Publishers see the value of automation as a way to unchain their teams from time-consuming, low-value work.