As Smaato’s CPO, Freddy is responsible for global product strategy. Leading the Product team, Freddy drives Smaato’s vision as the leading in-app advertising technology platform with a focus on keeping Smaato ahead of the ever-expanding mobile advertising market Freddy has over 15 years’ experience in product leadership roles across the digital and mobile industries. With an extensive product leadership experience in mobile advertising, app development, VR & digital media, Freddy is an expert in product strategy, product marketing, product development, agile/scrum methodologies, whilst building, mentoring and driving product and development teams to success. Freddy holds an MBA from Herriot-Watt University in Edinburgh, Scotland, and a B.A in International Marketing and Finance from The College of Management Academic Studies in Tel Aviv.