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Here are a few marketing lessons I've learned from years of addressing the unaddressable market: a target audience that yields little data.
Joe -- how extensive are mobile sites/mobile carriers found in ad exchanges?
Brook, I agree that mobile ad networks have made huge progress, but making it easier for brand advertisers to see the value is the problem...usage and demo data is fragmented or unavailable -- the advertiser still needs to be convinced that they are able to reach their target based upon data
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.