Jacquie Amacher
Member since September 2008Contact Jacquie- independent marketing and branding consultant self
- 836 w wolfram
- chicago Illinois
- 60657 USA
Articles by Jacquie All articles by Jacquie
- No Data? No Problem! Build Loyal Relationships Despite Data Dearth in
Marketing Insider on
09/27/2018
Here are a few marketing lessons I've learned from years of addressing the unaddressable market: a target audience that yields little data.
Comments by Jacquie All comments by Jacquie
- OMMA Panel: Mobile Still Lacks Scale
by
Erik Sass
(Online Media Daily on
03/24/2009)
Joe -- how extensive are mobile sites/mobile carriers found in ad exchanges?
- OMMA Panel: Mobile Still Lacks Scale
by
Erik Sass
(Online Media Daily on
03/24/2009)
Brook, I agree that mobile ad networks have made huge progress, but making it easier for brand advertisers to see the value is the problem...usage and demo data is fragmented or unavailable -- the advertiser still needs to be convinced that they are able to reach their target based upon data
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