Jason Downie
Member since September 2018- Chief Strategy Officer Lotame Solutions, Inc.
- https://www.lotame.com
- LinkedIn: https://www.linkedin.com/in/jason-downie-9b854b44/
- New York New York
- 10001 USA
Articles by Jason All articles by Jason
- Second-Party Data Is An Opportunity For Publishers in
Publishers Daily on
09/27/2018
Such data it's more reliable for publishers and offers better performance and higher engagement ratings. It also leads to happier advertisers. With second-party data, the buyer knows exactly what they're getting, which can make it more valuable.
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