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Christina Beavis is COO of VoxPopuli, which administers .sucks domain names.
Brand marketers suffer extensively and needlessly from FoFO: a fear of finding out what's wrong with them.
Brand marketers cannot afford to dismiss customer dissatisfaction when competing for market share.
"Zombie" brands, too brain-dead to forge their own identity, fail to realize that the inability to differentiate themselves is the path to decay.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.