Christina Beavis is COO of VoxPopuli, which administers .sucks domain names.
Articles by Christina All articles by Christina
- In 2019, Expect More FoFO Folly From Brands in
Marketing Insider on
12/21/2018
Brand marketers suffer extensively and needlessly from FoFO: a fear of finding out what's wrong with them.
- 5 Signs Your Brand Needs Some Truth in
Marketing Insider on
11/28/2018
Brand marketers cannot afford to dismiss customer dissatisfaction when competing for market share.
- Halloween's Coming, But Brands Shouldn't Become Zombies in
Marketing Insider on
10/03/2018
"Zombie" brands, too brain-dead to forge their own identity, fail to realize that the inability to differentiate themselves is the path to decay.
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