Ron Hartenbaum is a co-founder and managing member of Crossover Media Group, which develops cross-platform content and advertising opportunities for brands, media personalities and companies. It is also a media & ad sales consulting firm serving all of North America, with expertise including TV, radio, podcasts, streaming, OTT networks and other platforms. Crossover Media Group is a collaborative and adaptive results-driven company committed to engaging and expanding clients' audiences through digital and social platforms. Ron's background as an innovator in national talk radio is widely recognized. Beginning in the ad agency business with major houses Needham and Grey, Ron moved on to broadcast as VP of Sales for Westwood One then becoming a founding partner of MediaAmerica and CEO of Jones Radio Networks. Developing new markets for major brands like NASCAR/Motor Racing Network, the NFL, NCAA Football and the Rush Limbaugh program, Ron was instrumental in creating uniquely successful sales strategies for many major national brands.