- Mediaspace Makes Newspaper Buying Easier
MediaDailyNews, Dana Blankenhorn - Monday, March 24, 2003
The new version of the Mediaspace newspaper buying system, due out ne ...
- Despite War, Lycra Launches Print Campaign
MediaDailyNews, Dana Blankenhorn - Sunday, March 23, 2003
War didn't stop the launch of DuPont's $40 million "ingredient brand" campai ...
- Accuweather Adding Cell Avails
Online Media Daily, Dana Blankenhorn - Sunday, March 23, 2003
AccuWeather, which pioneered in the areas of geographic and content-based targeting ...
- Retail Ads in Times of War
MediaDailyNews, Dana Blankenhorn - Thursday, March 20, 2003
If you sell newspaper or broadcast ads to Federated Department Stores, st ...
- RADAR Goes All-Diary
MediaDailyNews, Dana Blankenhorn - Wednesday, March 19, 2003
Starting Monday Arbitron ratings for national radio commercials will be compiled entire ...
- Outdoor Wants To Be Cable
MediaDailyNews, Dana Blankenhorn - Wednesday, March 19, 2003
The billboard industry has made it through the recession unscathed. Its tra ...
- NYT: Retail Down, Movies Up
MediaDailyNews, Dana Blankenhorn - Monday, March 17, 2003
The New York Times’ unique advertising mix powered it to a 4. ...
- Big Bad TiVo
MediaDailyNews, Dana Blankenhorn - Sunday, March 9, 2003
It seems every conference needs a villain, or an imagined one. Ti ...
- Advertising: A Consumer Service
MediaDailyNews, Dana Blankenhorn - Sunday, March 9, 2003
AAAA Conference Wrap-up: The unspoken theme of the whole conference was th ...
- Technology: Breaking Through Consumer Resistance
MediaDailyNews, Dana Blankenhorn - Thursday, March 6, 2003
AAAA Media Conference Special Coverage: Internet technologies like AdID and adXML wi ...
- Measurement: Data Through Technology
MediaDailyNews, Dana Blankenhorn - Thursday, March 6, 2003
AAAA Media Conference Special Coverage: Data on advertising will increasingly come throu ...
- LA Times Expands NY Times National Reach
MediaDailyNews, Dana Blankenhorn - Monday, March 3, 2003
Tribune Publishing Co.’s Los Angeles Times will take over home delivery ...
- Technology Press Re-Boot
Online Media Daily, Dana Blankenhorn - Sunday, February 9, 2003
The owners of the Comdex trade show filed for Chapter 11 bankrupt ...
- What's Wrong with the American Press
MediaDailyNews, Dana Blankenhorn - Tuesday, January 28, 2003
Former "Financial Times" writer (now uber-blogger) Nick Denton has an interesting ta ...
- Oh, How TV Has Changed!
MediaDailyNews, Dana Blankenhorn - Wednesday, January 22, 2003
Back in 1990, TV was a simpler business. Everything was geared ...
- Who Will Sponsor the News?
Online Media Daily, Dana Blankenhorn - Tuesday, January 21, 2003
The big news in Atlanta this weekend was the “merger” of t ...
- Solving Time Warner
MediaDailyNews, Dana Blankenhorn - Monday, January 13, 2003
When AOL bought Time Warner three years ago I wrote a colu ...
- Product Placement Done Right
MediaDailyNews, Dana Blankenhorn - Wednesday, January 8, 2003
Just because I went to school with Jerry Seinfeld doesn’t mean I ...
- The Blankenhorn Effect
Online Media Daily, Dana Blankenhorn - Sunday, January 5, 2003
I just published a book called “The Blankenhorn Effect: How to P ...
- The Great (Wo)Man Theory
MediaDailyNews, Dana Blankenhorn - Tuesday, December 17, 2002
How are most magazines like a football team? ...
- Direct Marketers Are Eating Your Lunch
MediaDailyNews, Dana Blankenhorn - Tuesday, December 10, 2002
Direct marketers don’t just buy ad space, they buy whole blocks, a ...
- Streaming Media
Media Magazine, Dana Blankenhorn - Thursday, May 22, 2003
Real Networks Ñ A Hit With MLB ...
- Future Tools
Media Magazine, Dana Blankenhorn - Friday, May 30, 2003
The Opportunity in Ad-ID ...
- Postal Rates Stable Through 2006
MediaDailyNews, Dana Blankenhorn - Wednesday, April 9, 2003
The magazine industry won a major victory yesterday, after securing a Congression ...
- Media for the Online World
OMMA Magazine, Dana Blankenhorn - Wednesday, January 29, 2003
These Are The Basics ...
- Commentary: Media for the Online World
OMMA Magazine, Dana Blankenhorn - Thursday, February 27, 2003
Guest columnist Dana Blankenhorn is a freelance writer based in Atlanta. Ema ...