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Clyde Mckendrick

Member since December 2018Contact Clyde

Leading U.S. growth of Canvas8's behavioral sciences insight platform and consultancy for global brands and agencies.

Articles by Clyde All articles by Clyde

  • Brands Need To Adapt As Less Is More For Gen Z in MAD on 08/26/2019

    It's difficult to say for sure what the complexities of the future economic landscape will look like courtesy of simplicity. But brands that want to survive and thrive must embrace radical reform in their outlook.

  • Happy Holidays to the Burgeoning Experience Economy in MAD on 12/21/2018

    Retailers that deliver for the experience economy will thrive. Experiences are among the most valued currency today for consumers in pursuit of deep authenticity.

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