Colleen Jones

Member since May 2019Contact Colleen

President Content Science
http://content-science.com
LinkedIn: https://www.linkedin.com/in/leenjones/
Atlanta Georgia
30341 USA

A content geek and Star Wars fan, I'm the founder and president of Content Science, an award-winning firm that has pioneered content strategy for end-to-end customer experiences. I also wrote the enduring and highly rated book The Content Advantage. (Third edition for release in Nov 2024.) I speak about content, artificial intelligence, and digital transformation at conferences and corporate events around the world, from San Francisco to Sydney.

Articles by Colleen All articles by Colleen

2 Content Lessons For Retailers From Top SaaS in Marketing Insider on 05/07/2024
For one: Show -- don't just tell -- your brand purpose. A meaningful purpose can differentiate a retail brand for any generation, especially Gen Z.
3 Strategic Questions To Ask For Content Marketing Win in Marketing Insider on 05/15/2019
For example: "What is our winning aspiration?"
3 Reasons Why Growing Businesses Have A Content Advantage in Marketing Insider on 01/02/2019
Business today is digital, so content is critical. Heck, even the Dollar Shave Club offers a handy magazine with each razor delivery.

Member since Edit Profile Change Photo Manage Subscriptions

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.