Colleen is the former head of content at Mailchimp and the founder of Content Science, a content strategy and intelligence firm where she has trained or advised hundreds of the world's leading organizations, including six of the Fortune 50, 5 of the largest U.S. web properties, and 3 of the most trusted U.S. government agencies. Her book, The Content Advantage, is based on her experiences. She also has been recognized as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by Society of Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations.