Colleen Jones
Member since May 2019Contact Colleen- President Content Science
- http://content-science.com
- LinkedIn: https://www.linkedin.com/in/leenjones/
- Atlanta Georgia
- 30341 USA
A content geek and Star Wars fan, I'm the founder and president of Content Science, an award-winning firm that has pioneered content strategy for end-to-end customer experiences. I also wrote the enduring and highly rated book The Content Advantage. (Third edition for release in Nov 2024.) I speak about content, artificial intelligence, and digital transformation at conferences and corporate events around the world, from San Francisco to Sydney.
Articles by Colleen All articles by Colleen
- 2 Content Lessons For Retailers From Top SaaS in
Marketing Insider on
05/07/2024
For one: Show -- don't just tell -- your brand purpose. A meaningful purpose can differentiate a retail brand for any generation, especially Gen Z.
- 3 Strategic Questions To Ask For Content Marketing Win in
Marketing Insider on
05/15/2019
For example: "What is our winning aspiration?"
- 3 Reasons Why Growing Businesses Have A Content Advantage in
Marketing Insider on
01/02/2019
Business today is digital, so content is critical. Heck, even the Dollar Shave Club offers a handy magazine with each razor delivery.
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