Matt Sincaglia

Member since May 2011Contact Matt

Return Beyond Reach: Solving The Marketing ROI Riddle in Marketing Insider on 04/09/2019
Reach alone does not drive business forward. Being more impactful to fewer people and driving a greater conversion rate may be significantly more valuable.
Finding Metrics That Matter in Marketing Insider on 01/16/2019
Data exhaustion doesn't necessarily have to be a problem for marketers. The key is having a clear purpose and knowing which metrics matter.

Forrester Offers Seven Steps to Better Marketing by Tanya Gazdik (Marketing Daily on 10/17/2013)
There is a major flaw in these steps if Forrester is building them chronologically. Step 7 should be moved all the way to the front. We should use marketing efforts to solve business challenges. By defining quantitative and qualitative KPIs up front, the rest of this process can fall into place. Using results-driven objectives helps to build programs that can accomplish business' needs. Aren't those needs are equally as important as those of your consumers?

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