Search by name, company, title, location, etc.

Matt Sincaglia

Member since May 2011Contact Matt

  • Associate Brand Strategist RedPeg Marketing
  • 727 N. Washington St.
  • Alexandria Virginia
  • 22314 USA

Articles by Matt All articles by Matt

Comments by Matt All comments by Matt

  • Forrester Offers Seven Steps to Better Marketing by Tanya Gazdik (Marketing Daily on 10/17/2013)

    There is a major flaw in these steps if Forrester is building them chronologically. Step 7 should be moved all the way to the front. We should use marketing efforts to solve business challenges. By defining quantitative and qualitative KPIs up front, the rest of this process can fall into place. Using results-driven objectives helps to build programs that can accomplish business' needs. Aren't those needs are equally as important as those of your consumers?

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.