Ian McKivor

Member since January 2019Contact Ian

Senior Strategist Twenty Four 7
Portland Oregon
97232 USA

Ian McKivor is a Senior Strategist at Twenty Four 7 specializing in consumer psychology – specifically the relationship between branded experience and customer loyalty.

Articles by Ian All articles by Ian

Top 3 Retail Strategies As COVID Continues in Marketing Insider on 10/05/2021
If you're only building a path to purchase, you're only focused on servicing the sale -- versus all the other things a customer cares about.
Become A Reference Brand: Leveraging Consumer Psychology To Drive Brand Addiction in Marketing Insider on 01/11/2019
It's up to us as marketers to create "reference" brands, the one to which all competing brands are compared.

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