Ian McKivor
Member since January 2019Contact Ian- Senior Strategist Twenty Four 7
- Portland Oregon
- 97232 USA
Ian McKivor is a Senior Strategist at Twenty Four 7 specializing in consumer psychology – specifically the relationship between branded experience and customer loyalty.
Articles by Ian All articles by Ian
- Top 3 Retail Strategies As COVID Continues in
Marketing Insider on
10/05/2021
If you're only building a path to purchase, you're only focused on servicing the sale -- versus all the other things a customer cares about.
- Become A Reference Brand: Leveraging Consumer Psychology To Drive Brand Addiction in
Marketing Insider on
01/11/2019
It's up to us as marketers to create "reference" brands, the one to which all competing brands are compared.
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