William Burghes

Member since January 2019Contact William

5 Steps To Determine The True Reach Of Your Email Campaign in Marketing Insider on 08/01/2019
The only way to evaluate the effectiveness of an email campaign is to isolate the sales resulting from the campaign from the sales that would have occurred anyway.
The Case For Not Being A Data-Driven Organization in Marketing Insider on 01/21/2019
Bad data, bad analysis, nonexistent data -- reasons why all company decisions should NOT be supported only by data and analysis.

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