William Burghes
Member since January 2019Contact William- Executive Director of Data & Analytics Forsman & Bodenfors New York
- New York New York
- 10013 USA
Articles by William All articles by William
- 5 Steps To Determine The True Reach Of Your Email Campaign in
Marketing Insider on
08/01/2019
The only way to evaluate the effectiveness of an email campaign is to isolate the sales resulting from the campaign from the sales that would have occurred anyway.
- The Case For Not Being A Data-Driven Organization in
Marketing Insider on
01/21/2019
Bad data, bad analysis, nonexistent data -- reasons why all company decisions should NOT be supported only by data and analysis.
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