Todd Fabian

Member since January 2019Contact Todd

Create Raving Fans for Your Brand by Tapping into the Underdog Principle in MAD on 01/30/2019
The Super Bowl is a showcase for world-class cities and football teams with the most elite athletes. Yet, it's not really about cheering on the best teams to take home the Lombardi Trophy, is it? Instead, it turns out, unless you're from New England, it's about rooting passionately for the underdog.

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.