Todd Fabian
Member since January 2019Contact Todd- Director of Market Research MARC USA
- Pittsburgh Pennsylvania
- 15219 USA
Articles by Todd All articles by Todd
- Create Raving Fans for Your Brand by Tapping into the Underdog Principle in
MAD on
01/30/2019
The Super Bowl is a showcase for world-class cities and football teams with the most elite athletes. Yet, it's not really about cheering on the best teams to take home the Lombardi Trophy, is it? Instead, it turns out, unless you're from New England, it's about rooting passionately for the underdog.
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