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Brenda Magnetti

Member since January 2019Contact Brenda

Empathy. It’s a powerful experience to understand someone else’s condition and decision-making priorities from their point of view. Brenda earns a strong industry reputation for being one of the best marketing experts to fuse how empathy and behavioral economics influence buying behavior. As a life-long entrepreneur and learning advocate, you can depend on Brenda to integrate technology-based innovation into marketing planning and activation workflows. When she's not working with clients, you can find Brenda on a culinary quest for the best breakfast in America with more creative and brave souls.

Articles by Brenda All articles by Brenda

  • Create Raving Fans for Your Brand by Tapping into the Underdog Principle in MAD on 01/30/2019

    The Super Bowl is a showcase for world-class cities and football teams with the most elite athletes. Yet, it's not really about cheering on the best teams to take home the Lombardi Trophy, is it? Instead, it turns out, unless you're from New England, it's about rooting passionately for the underdog.

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