As the Director of Innovation for Selligent Marketing Cloud, Alexei is responsible for strategizing innovation strategy for Selligent's product team. A technology enthusiast with a particular interest in data science, machine-learning and SaaS, he has spent the majority of his career leading product innovation for leading B2C brands in both North America and Europe. Alexei joined Selligent Marketing Cloud through the acquisition of TasteHit, a startup focused on AI-powered marketing tools for online retailers, where he was the co-founder and CEO. Prior to founding Tastehit, Alexei spent six years at Cisco. Alexei holds an MA in Computer Science from the Federal Institute of Technology (EPFL), Lausanne, Switzerland.