Yale CohenMember since February 2019Contact Yale
- EVP, Activation Standards Publicis Media
- New York New York
- 10014 USA
Yale Cohen serves as the EVP of Activation Standards at Publicis Media, focusing on building strategic partnerships and buying solutions across all clients. He has worked at Publicis for the past decade and as a thought leader, helps Publicis Media establish new standards for brand safe buying and reporting on clients’ media investments. Leading negotiations for digital video investments and terms across PMX (Publicis Media Exchange), he has helped grow client success, while also establishing solid relationships with the marketplace. Yale is a member of the 4As Digital Operations & Technology Committee and Advertiser Protection Bureau (APB), AdLedger Blockchain Education Working Group, IAB Long Form Video Terms & Conditions working group and Open Source SDK project, and the UJA Marketing Committee. A graduate of the Wharton School at the University of Pennsylvania, Yale has worked across clients including JP Morgan Chase, Johnson & Johnson, Masterfoods, and Zipcar, among others, throughout his almost 15 year career in digital advertising. Little known fact: in 2004, Yale qualified as one of the alternates in the sport of Fencing at the Olympics in Athens and was a two time Gold medalist at the US National Team Championships.
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- Blockchain: Useful Marketing Tool But Not A Cure-All in
In the near future, the technology has encouraging potential for specific advertising use cases. But first the industry needs to undergo a crawl-walk-run education around its key components, what it truly enables, and how it should realistically be used today.