MaryLee SachsMember since February 2019Contact MaryLee
MaryLee Sachs is the co-founder of Brandpie and the CEO of the U.S. company, and she has spent over 25 years in the field of marketing communications, authoring two books helping CMOs unleash their full potential.
Articles by MaryLee All articles by MaryLee
- How Brands Can Overcome Disconnect Between Women And The Media in
Marketing Insider on
For one, brands can adopt the ANA's Gender Equality Measure (GEM) scoring system, used to quantify consumer reactions to the treatment of women in ads and programming.