BJ RothMember since February 2019Contact BJ
Veteran marketer working to advance knowledge and application of successful sponsorship marketing. Lifelong sports fan and athlete with a passion for exploring the impact of marketing activities on consumer behavior.
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- Sponsorships Are Not A Game, Neither Are Their ROIs in
Ensure specific sponsorship elements (and the KPIs and methodology for measuring them) are written into your sponsorship agreements and your plans for activating them.