BJ Roth

Member since February 2019

Senior Sponsorship Specialist Media Management, Inc.
Facebook: https://www.facebook.com/TheRealBJRoth
LinkedIn: https://www.linkedin.com/in/bjroth/
Twitter: TheRealBJRoth
St. Louis Missouri
63101 USA

Veteran marketer working to advance knowledge and application of successful sponsorship marketing. Lifelong sports fan and athlete with a passion for exploring the impact of marketing activities on consumer behavior.

Articles by BJ All articles by BJ

Sponsorships Are Not A Game, Neither Are Their ROIs in MediaDailyNews on 02/25/2019
Ensure specific sponsorship elements (and the KPIs and methodology for measuring them) are written into your sponsorship agreements and your plans for activating them.

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