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The goal of the Responsible Privacy In Advertising Initiative is to create a template for an advertising-focused privacy law.
Studies have shown that consumers are comfortable with data-driven advertising and more than half desire relevant ads.
"All politics is local." Former House Speaker Tip O'Neill's famous quote epitomizes why the American Advertising Federation's Day on the Hill next week is so important. It is the ad industry's chance to travel to D.C. and express its views to make a difference on the issues that matter to us, to our businesses and our relationships with consumers.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.