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Kyle Allen

Member since March 2019Contact Kyle

  • Global Director Media & Research 9thWonder
  • Houston Texas
  • 77027 USA

Articles by Kyle All articles by Kyle

  • Time To Restore An Investment Approach To Media in MediaDailyNews on 03/05/2019

    Strategy gets lost in the rush to capitalize on new media connection opportunities. Rather than defining broad consumer segments, we need to start with who's most meaningful to the brand - the people with the greatest upside revenue potential - and what's most important to them.

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