Kyle AllenMember since March 2019Contact Kyle
- Global Director Media & Research 9thWonder
- Houston Texas
- 77027 USA
Articles by Kyle All articles by Kyle
- Time To Restore An Investment Approach To Media in
Strategy gets lost in the rush to capitalize on new media connection opportunities. Rather than defining broad consumer segments, we need to start with who's most meaningful to the brand - the people with the greatest upside revenue potential - and what's most important to them.