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Cesar Melgoza

Member since March 2019Contact Cesar

Thought leader, business executive, entrepreneur in technology, marketing analytics and strategy. Early career at Apple headquarters, founded, grew and sold Geoscape to Goldman Sachs and then to Carlyle Group/Claritas. Knowledge seeker, insight giver and avid single father.

Articles by Cesar All articles by Cesar

  • We Vote for Brands, Too in Marketing Insider on 03/15/2019

    The "traditional" American population is reaching retirement age -- and young, fast-growing minority groups are increasingly driving consumer spending.

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