David Placek

Member since March 2019

Founder and President Lexicon Branding
Sausalito California
94965 USA

David Placek is responsible for driving the strategic and creative vision for Lexicon® Branding. Under his leadership, the company has continued to focus on the development of brand names that support business and marketing objectives. No other company knows more about how to develop brand names that connect a company with its consumers than Lexicon.

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How Brand Names Impact Consumer Trust in Marketing Insider on 03/21/2019
Trust in a brand's ability to deliver a certain experience can be so strong we use the name as shorthand -- like Rolls Royce for the "best of" a category.

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