Amy LanziMember since March 2019Contact Amy
- EVP, NA Commerce Lead Publicis Media
- New York New York
- 10014 USA
I lead Publicis Media's Commerce Practice in North America. Prior to joining Publicis Media, I led the New York office of TPN, a retail marketing agency within Omnicom as Managing Director, where I was responsible for driving the agency's East Coast-based business, leading the expansion of its service offering, developing thought leadership perspectives and integrating with agency partners across the holding company. My experience spans a broad range of categories, from CPG to services, including beauty, food, beer/spirits, pet care, telecommunications and travel. I have also collaborated with client teams to craft omnichannel experiences at Comcast, The Hershey Company, Nabisco, Graco, The Miller Bewing Company, NatureSweet, Diageo/Smirnoff, Frontline, Revlon, Wholesome Organics and Orbitz to name a few.
Articles by Amy All articles by Amy
- Summer Must-Haves: Sunscreen, Road Trip And A Camera Strategy! in
While more consumers are flocking to physical stores, their mobile device is still very much part of the equation - helping them with list making, documenting experiences, exploring reviews, and social shopping by sharing with friends.
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial in
For shoppers and marketers looking to connect with moms in a special way this year, it's about winning the day-to-day moments all year-round and finding unique moments of connection.
- Consumers Focus on Homemade and Heartfelt This Mother's Day in
This Mother's Day, all signs are pointing to a calm celebration at home with gifts crafted with humility and care. For brands, this is an invitation to help consumers capture Mother's Day connections.
- How Are You Building Your Virtual Easter Basket? in
Research shows that many people are still planning to celebrate but the ways in which they will do so are changing amid the global pandemic. And brands also need to shift their commerce strategies to help consumers navigate the holiday amid this new normal.
- Valentine's Day: Expanded "Be Mine" Definitions And Shopping Occasions in
Ninety percent of purchases still happen in physical stores, but as we approach this micro holiday, consumers will be using ecommerce channels to find items for their real "be mines" in planning experiences for the modern Valentines.
- Charting Tomorrow's Commerce Experience in
While the retail space - and e-commerce in particular - continues to shift and grow at a massive rate, a few key things are set to change the shopping experience forever and we're seeing them in full effect at CES this year.
- Sustainability Is The New Black in
Sustainability isn't a new trend per se, but we're seeing it take shape in an entirely different way across the retail industry.
- DTC Brands: No Longer Just A Cool Story And Purpose in
Direct-to-Consumer brands and retailers are a perfect match and need each other to grow.