Jennifer TotonMember since April 2019Contact Jennifer
Jennifer joined AdRoll Group in December 2017 as Vice President of Marketing of RollWorks, AdRoll Group’s B2B division. She is responsible for brand building, demand generation, content marketing and social media. Her team’s mission is to empower B2B marketers to drive growth by making meaningful connections with the right people, wherever they are online. Prior to joining AdRoll Group, she owned strategy, GTM, customer positioning, messaging and buyer’s journey for Autodesk’s $500M ARR AutoCAD product line. Jennifer has significant expertise launching and growing cloud / SaaS and mobile offerings, and is experienced in building brands at startup through Fortune 500 companies and accelerating revenue in mature business lines. She has a BA in psychology from Stanford University and an MBA in marketing and finance from Northwestern University.
Articles by Jennifer All articles by Jennifer
- ABM's Essential Step: Building Ideal Customer Profile in
Marketing Insider on
The TOPO 2019 Account-Based Benchmark Report found that more than 80% of the most successful companies have a well-defined ideal customer profile (ICP).