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Brad Backenstose

Member since April 2019Contact Brad

Brad serves a dual role at Wavemaker, leading a portfolio of high-growth & start-up clients across DTC retail & fashion, marketplaces and food delivery, as well as overseeing Wavemaker’s Organic Growth discipline. With his media background and business growth mindset, Brad’s strength lies in leveraging Wavemaker’s suite of capabilities to deliver on client’s most important business challenges. Brad is heavily involved the day-to-day operations of the agency and holding company, serving as a key member of the Client Leadership Team, Transformation Team and GroupM change programs. Prior to his current role, Brad led Wavemaker’s business development team for four years, where he was responsible for the acquisition and growth of new clients. He also spent several years at Publicis working in global business development and media strategy. Brad grew up Pennsylvania and attended Colgate University. Later, he graduated with distinction from NYU’s Stern School of Business with an MBA focusing on marketing, media and technology.

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