Ellen Utrecht
Member since May 2019Ellen Utrecht is executive producer and founder of Mike Teevee, a global creative production
company. Ellen has been recognized across the production spectrum, receiving recognition
from Cannes Lions to the Clio awards.
- How 'Decoupled Production' is Changing The Agency Landscape in
MAD on
05/23/2019
Increasingly, companies are retaining a single production company to take on all their production work, regardless of whether the ideas were generated by an agency or by an internal creative team.
That said working in a decoupled way means that advertisers can also contract multiple production partners. Whatever the case, centralizing production work under one main banner brings many benefits.