Tim JonesMember since June 2019Contact Tim
- CEO, Americas Publicis Media
- Twitter: @CEO_TimJones
- New York New York
- 10014 USA
As the CEO of Publicis Media, Americas, Tim is committed to ensuring that each agency and client receives the resources in talent, tools and technology necessary to drive competitive advantage. Over the past three years, Tim has overseen the reorganization of Publicis Media, including the establishment of a new investment arm, PMX (Publicis Media Exchange, the largest media investment operation in the US), and the realignment of its brands as Spark Foundry , Blue 449, Digitas, Zenith, Moxie, MRY, Performics, and Starcom. In this time, Publicis Media has enjoyed strong growth with reported total media billings of some $42B, including a number of new business included GSK and FCA – the two largest media pitches of 2018 – as well as Audible, DeVry University, Discover, Henkel, KFC, Lionsgate, Lowe’s, Mattel, MillerCoors, MTV, Red Bull, Telemundo, Southwest Airlines and USAA. Prior to his current role, Tim was the CEO of ZenithOptimedia, North America. Under Tim’s leadership, the agency experienced unprecedented growth over a ten-year period, resulting in Zenith becoming one of the top three media agencies in the US. Tim also acts as Chairman of Performics, overseeing its global rollout plan from the US to over 50 countries worldwide to become the pre-eminent global performance marketing agency. Similarly, Tim now oversees Digitas globally, which became part of the Publicis Media family of brands at the end of 2017. As a market leader, Publicis Media has developed a number of industry-leading programs including a Graduate Training program that now hires over 500 fresh graduates each year, as well as a comprehensive training program from Associate to President levels, and multi-faceted social responsibility initiatives rendered though each of the Publicis Media brands, including Give Back days and pro-bono support. Tim gives support to several charities and non-profit causes, including Autism Speaks, where the agency is the pro-bono AOR, and Tim is a board member. He also sits on the executive board of the Ad Council (where Zenith, and now Publicis Media, has pioneered the adoption of media agencies within the AdCouncil agency support model), in addition to the board of the ANA and its Education Foundation (the AEF). Emigrating from the UK in 1999, Tim and his wife and three children became US citizens over 10 years ago and live in Connecticut with their Golden Retriever dog. His passions surround anything involving “live” performance: music, acting, sport and dance.
Articles by Tim All articles by Tim
- What Identity Means For Next 10 Years Of Marketing in
According to Forrester and Epsilon, only half of brands are capable of identity resolution fundamentals. At CES, we'll see exhibitors try to solve this issue.
- Combine Data, Technology And Creativity To Make Brilliant Consumer Experiences in
Consumers no longer tolerate a poor experience. Their standards are at an all-time high and marketers must rise to meet consumer expectations or risk becoming irrelevant.