Burcu is an analytical and strategic consultant specialized in uncovering consumer needs behind digital interactions and converting that intent into revenue. She partners with CEOs, executives and entrepreneurs who are seeking to uncover hidden insights to make smarter breakthroughs in the marketplace. With her current role, her mission and dream is to scale Intent-Based Marketing and learnings from the Intent Lab research unit globally across the Publicis Groupe. Burcu holds a dual degree of MS in Integrated Marketing Communications and Kellogg Media Management from Northwestern University in Chicago, and a BA in Political Science from Sabanci University in Turkey.