Vas BakopoulosMember since September 2014Contact Vas
Vas is the SVP - Head of Industry Research for the Mobile Marketing Association. In this role, he is responsible for defining the organization’s learning agenda and conduct research to tackle marketing´s most important unanswered questions. During his tenure at the MMA Vas has run high profile Industry research studies including the largest public series of cross media studies behind the label of SMoX, and a cross platform series of experiments on opportunity to see using neuroscience. Vas is also leading the organizations research efforts across all programs including Brand Safety, Fraud Marketing Attribution, Marketing Org, location and data targeting etc. Before joining the MMA, Vas held senior Research and Strategy roles at Digitas/Publicis and Kantar in New York and Europe. Vas is a frequent speaker and he is published at the Journal of Advertising Research and other publications. He sits at the Board of Trustees of the Advertising Research Foundation and the Content Board of I-com.
Articles by Vas All articles by Vas
- Duration-Weighted Impression: Is It Worth It? in
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns comes from an implied linear relationship of duration and advertising effectiveness, and the danger that such an oversimplification will take advertising backwards. Let me unpack these concerns.