Paul Stringer

Member since July 2019Contact Paul

Consultant ID Comms
E16GL GBR

I am a media consultant and researcher, with a PhD in digital media and communications. I currently spend the majority of my time thinking, researching, and consulting on issues affecting the advertising and marketing industry.

Articles by Paul All articles by Paul

Hacking The Matrix Of Martech in MAD on 12/07/2020
Investment in technology has not been matched by increased spend in upskilling marketing talent or adapting internal processes to ensure that martech is being used to its fullest potential.
To Take On Big Fights Like Ad Fraud, Marketers Need To Smarten Up in MAD on 07/03/2019
Ignorance might be bliss, but it is no longer an option. Billions of dollars are at stake, and it's high time advertisers invested in making their in-house teams smarter.

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