I am a media consultant and researcher, with a PhD in digital media and communications. I currently spend the majority of my time thinking, researching, and consulting on issues affecting the advertising and marketing industry.
Articles by Paul All articles by Paul
- Hacking The Matrix Of Martech in
MAD on
12/07/2020
Investment in technology has not been matched by increased spend in upskilling marketing talent or adapting internal processes to ensure that martech is being used to its fullest potential.
- To Take On Big Fights Like Ad Fraud, Marketers Need To Smarten Up in
MAD on
07/03/2019
Ignorance might be bliss, but it is no longer an option. Billions of dollars are at stake, and it's high time advertisers invested in making their in-house teams smarter.
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