Leslie ZaneMember since May 2019Contact Leslie
Leslie Zane is Founder & President of Triggers Growth Strategy. Her work has been published by Wharton, MIT, Ad Age and numerous other sites. Learn more at triggers.com
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- Let's Throw The Idea Of Brand Life Cycle Out The Window in
Marketing Insider on
The idea that brands have a predetermined lifespan is scientifically inaccurate, and leads marketers to miss tremendous opportunities.