Chris Oliver
Member since July 2019Contact Chris- Executive Director, CRM and Customer Experience MullenLowe Group
- New York New York
- 10016 USA
Chris is a specialist in direct, data and digital marketing with a particular emphasis on shopper marketing, loyalty and CRM. He has launched and managed large-scale direct, loyalty and CRM programs globally. At MullenLowe Group, he is responsible for providing thought leadership in shopper marketing, CRM, loyalty and all data-driven direct marketing initiatives across the client portfolio.
Articles by Chris All articles by Chris
- 2019 Effie Case Study Series: Ask the Cloud in
Marketing Daily on
09/05/2019
Using the Google Home Voice Assistant, "we essentially created an AI salesperson that could field CTOs' questions about the cloud, without judgment."
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