A veteran in the Retail Promotions Industry, Charles started his career at Promotional Resources - a small promotions and marketing services firm located in Dallas. In 1995, Charles started ProPac Marketing. Over the next two decades, his most notable and successful assignments have included in-store Retailtainment and Edutainment programs for retail partners like Walmart, Shell, Dollar General and 7-Eleven. Not to mention, Shopper promotions for CPG suppliers such as Pepsi Cola, Frito-Lay, Shell Lubricants, ConAgra and Cadbury.
Articles by Charles All articles by Charles
- Agile Marketing Equates To A Successful AOR Model in
MAD on
02/05/2020
Agile marketing is a key to future marketing success. The concept is no longer a buzzword, but a path to a favorable business outcome.
- Redefining AOR: From Agency Of Record To Agency Of Reality in
Marketing Insider on
08/27/2019
When the AOR model was defined, digital marketing wasn't even a glimmer in its eye. To meet the needs of social media alone, this term must undergo a transformation.
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