Marc BartholomewMember since September 2019Contact Marc
OOH and Location Marketing Specialist responsible for various account teams within Posterscope, in addition to leading the charge on Digital OOH buying, activation and content.
Articles by Marc All articles by Marc
- Gen Z And The Rise Of Optimized Out-Of-Home Advertising in
Digital creative optimization allows out-of-home ads to tap into what matters to consumers and what is likely to affect their behavior. This is especially important when it comes to GenZ and Millennials, who are reported to have a lower attention span than previous generations.