Elizabeth Fermon

Member since October 2019Contact Elizabeth

Comms Planning Director Mediahub
Boston Massachusetts
02109 USA

I connect the dots between human behavior, cultural movements and category forces to unlock opportunities for brands. I believe stories are the most powerful form of expression and real problems can be solved by identifying a universal unifying belief.

Articles by Elizabeth All articles by Elizabeth

How The Pandemic Is Revolutionizing Retail (And How Brands Can Use Media To Thrive) in MAD on 05/14/2020
Despite likely broad changes to the retail experience, one in four people say shopping is the activity they are most looking forward to after quarantine.
How Brands Can Reach Girls Gone Green in Marketing Insider on 10/14/2019
Gen Z has stepped up in an unprecedented way as wavemakers in the activist space, from Greta Thunberg to Autumn Peltier.

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