Elizabeth Fermon
Member since October 2019Contact Elizabeth- Comms Planning Director Mediahub
- Boston Massachusetts
- 02109 USA
I connect the dots between human behavior, cultural movements and category forces to unlock opportunities for brands. I believe stories are the most powerful form of expression and real problems can be solved by identifying a universal unifying belief.
Articles by Elizabeth All articles by Elizabeth
- How The Pandemic Is Revolutionizing Retail (And How Brands Can Use Media To Thrive) in
MAD on
05/14/2020
Despite likely broad changes to the retail experience, one in four people say shopping is the activity they are most looking forward to after quarantine.
- How Brands Can Reach Girls Gone Green in
Marketing Insider on
10/14/2019
Gen Z has stepped up in an unprecedented way as wavemakers in the activist space, from Greta Thunberg to Autumn Peltier.
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