Elizabeth FermonMember since October 2019Contact Elizabeth
- Comms Planning Director Mediahub
- Boston Massachusetts
- 02109 USA
I connect the dots between human behavior, cultural movements and category forces to unlock opportunities for brands. I believe stories are the most powerful form of expression and real problems can be solved by identifying a universal unifying belief.
Articles by Elizabeth All articles by Elizabeth
- How The Pandemic Is Revolutionizing Retail (And How Brands Can Use Media To Thrive) in
Despite likely broad changes to the retail experience, one in four people say shopping is the activity they are most looking forward to after quarantine.
- How Brands Can Reach Girls Gone Green in
Marketing Insider on
Gen Z has stepped up in an unprecedented way as wavemakers in the activist space, from Greta Thunberg to Autumn Peltier.