Jordan is a leading creative and technology specialist with a track record of empowering nonprofits, advocacy organizations, and purpose-driven brands to effectively harness paid media, cut through today’s noisy attention landscape, and drive real-world outcomes. Jordan has designed and executed groundbreaking, award-winning advertising campaigns that have helped Girl Scouts of the USA transform its membership funnel, San Francisco MTA achieve record reductions in traffic fatalities, LA’s Measure H and California’s 3P’s realize landmark legislative victories, and Bright Pink inspire over 2MM women to assess their cancer risk. Prior to founding Craft & Commerce, Jordan served as a key figure at startups including GOOD, Yahoo!, and Vault - blending strategy, analytics, storytelling, and operational rigor to scale business unit growth. Jordan holds a BFA from Ithaca College, served on NYC’s Committee for Urban Entrepreneurship, and is a sought-after trainer and speaker on digital trends and best practices.