Cha Iwai

Member since October 2019Contact Cha

M1, Head of M1 Insights and Research Solutions Dentsu Aegis Network
New York New York
10017 USA

Cha Iwai is SVP, Head of M1 Insights and Research Solutions at Dentsu Aegis Network. She is responsible for leading and evolving Dentsu’s proprietary research (M1 Panel) and integrating this rich consumer data set into Merkle’s M1 people-based platform. Cha provides expertise in consumer insights, market research, and identifying innovating research solutions. She is passionate about educating Dentsu Insights and Strategy teams on how to embrace and leverage all data sources in M1 (panel, behavioral, purchase, etc) to uncover rich and actionable insights on audiences.

Articles by Cha All articles by Cha

Organizers Vs. Fitness Fans: A Look at Consumer Resolutions in MediaDailyNews on 01/29/2020
We found major differences in attitudes/purchase behaviors between consumer groups interested in "weight loss" versus "organization."
Think You Know Football Fans? Not So Fast in MediaDailyNews on 12/09/2019
To better understand the underlying motivations and interests of the subgroups that make up NFL fans in the U.S., we segmented them based on their behavioral or attitudinal attributes.
Not A Trick: Candy Buyers Have Vastly Different Profiles in MediaDailyNews on 10/30/2019
Purchasers of chocolate vs. candy are often quite different people.

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