Mark is a data-driven marketer with deep experience in integrated media strategy and social impact advertising. Prior to founding Craft & Commerce, Mark was General Manager of GOOD’s digital platform and GOOD/Corps agency business where he crafted innovative, content-based consumer engagements for the likes of Gates Foundation, Google, and Starbucks. Working within high-growth corporate divisions such as MTV Networks’ cross-property Generator unit and McCann Erickson’s TAG young adult marketing speciality, Mark has driven measurable, meaningful business and social impact outcomes for leading startups, brands, and nonprofit organizations including Nativo, Verizon, and the NFL. Mark holds an MBA from the Acton School of Business, and a BA from Washington & Lee University. Mark is a frequent author and speaker at the intersection of purpose and performance, and serves as an advisor to several startups and community-based nonprofits.