Kathy Sheehan
Member since January 2020Contact Kathy- Vice President Burke, Inc.
- www.burke.com
- LinkedIn: https://www.linkedin.com/in/sheehankathy/
- 500 W 7th Street
- Cincinnati Ohio
- 10036 USA
A global strategic marketer who turns consumer insights into actionable business strategy for Fortune 500 clients. I have spent most of my career identifying cultural trends that drive successful innovation opportunities for my clients.
Articles by Kathy All articles by Kathy
- Turning To Gen Z to See What the Year Will Hold in
Marketing Insider on
02/01/2023
Brands should say goodbye to perfectly curated content and embrace imperfections, giving Gen Z a safe space to express their creativity.
- Gen Alpha: The Generation Of Infinite Possibilities in
Marketing Insider on
10/27/2022
When the outcome of our entire world order is anyone's guess, Gen Alpha's well-being depends on their ability to ride the waves of chaos.
- Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not) in
Marketing Insider on
04/29/2022
The pandemic did not create new trends -- but it did kick some of the trends that were already out there into overdrive.
- Gen Z Wants More Diverse Representation In Research in
Marketing Insider on
10/01/2021
For example, learn how to handle sensitive questions study participants may not want to answer.
- Gen Z, Millennials Drive Brands To Achieve Halo Effect in
Marketing Insider on
09/01/2021
Brands that champion environmental sustainability and support marginalized groups, like LGBTQ+, sometimes experience the halo effect.
- How Gen Z, Millennials Relate To Declining Birth Rates in
Marketing Insider on
05/18/2021
Is the U.S. now on the same track as a market like Japan, with a shrinking population and inverted population pyramid?
- Millennials, Gen Z: What's Trending, 1 Year Into Pandemic in
Marketing Insider on
04/12/2021
Ninety-two percent of young adults said they are more self-aware, notably when it comes to mental health.
- The 'Bridgerton' Effect On TikTok in
Marketing Insider on
02/16/2021
Fans of Netflix's most-watched original series are flocking to content like the then-and-now "Bridgerton" TikTok challenge.
- Brands Create Analog Entertainment For Stress Relief, Screen Fatigue in
Marketing Insider on
12/07/2020
For example, Kellogg's "Morning Craze" game prompts players to silence "The Growl" they feel when they miss out on breakfast.
- Urban Youth: The Ones To Watch Post-Pandemic in
Marketing Insider on
08/18/2020
City dwellers will be the first to reengage and lead the country into a new reality, setting the tone and establishing new norms.
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