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Kathy Sheehan

Member since January 2020Contact Kathy

A global strategic marketer who turns consumer insights into actionable business strategy for Fortune 500 clients. I have spent most of my career identifying cultural trends that drive successful innovation opportunities for my clients. I lead the Cassandra practice at Big Village, an insights and strategy consultancy that builds culturally relevant brands by anticipating youth-driven market shifts. Cassandra is the leading expert on emerging trends, generational insights and youth behavior and the foremost authority on Millennials and Gen Z.

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