Kathy Sheehan
Member since January 2020Contact Kathy- SVP Cassandra by Big Village
- https://cassandra.co/
- LinkedIn: https://www.linkedin.com/in/sheehankathy/
- 229 West 43rd Street
- Eighth Floor
- New York New York
- 10036 USA
A global strategic marketer who turns consumer insights into actionable business strategy for Fortune 500 clients. I have spent most of my career identifying cultural trends that drive successful innovation opportunities for my clients. I lead the Cassandra practice at Big Village, an insights and strategy consultancy that builds culturally relevant brands by anticipating youth-driven market shifts. Cassandra is the leading expert on emerging trends, generational insights and youth behavior and the foremost authority on Millennials and Gen Z.
Articles by Kathy All articles by Kathy
- Turning To Gen Z to See What the Year Will Hold in
Marketing Insider on
02/01/2023
Brands should say goodbye to perfectly curated content and embrace imperfections, giving Gen Z a safe space to express their creativity.
- Gen Alpha: The Generation Of Infinite Possibilities in
Marketing Insider on
10/27/2022
When the outcome of our entire world order is anyone's guess, Gen Alpha's well-being depends on their ability to ride the waves of chaos.
- Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not) in
Marketing Insider on
04/29/2022
The pandemic did not create new trends -- but it did kick some of the trends that were already out there into overdrive.
- Gen Z Wants More Diverse Representation In Research in
Marketing Insider on
10/01/2021
For example, learn how to handle sensitive questions study participants may not want to answer.
- Gen Z, Millennials Drive Brands To Achieve Halo Effect in
Marketing Insider on
09/01/2021
Brands that champion environmental sustainability and support marginalized groups, like LGBTQ+, sometimes experience the halo effect.
- How Gen Z, Millennials Relate To Declining Birth Rates in
Marketing Insider on
05/18/2021
Is the U.S. now on the same track as a market like Japan, with a shrinking population and inverted population pyramid?
- Millennials, Gen Z: What's Trending, 1 Year Into Pandemic in
Marketing Insider on
04/12/2021
Ninety-two percent of young adults said they are more self-aware, notably when it comes to mental health.
- The 'Bridgerton' Effect On TikTok in
Marketing Insider on
02/16/2021
Fans of Netflix's most-watched original series are flocking to content like the then-and-now "Bridgerton" TikTok challenge.
- Brands Create Analog Entertainment For Stress Relief, Screen Fatigue in
Marketing Insider on
12/07/2020
For example, Kellogg's "Morning Craze" game prompts players to silence "The Growl" they feel when they miss out on breakfast.
- Urban Youth: The Ones To Watch Post-Pandemic in
Marketing Insider on
08/18/2020
City dwellers will be the first to reengage and lead the country into a new reality, setting the tone and establishing new norms.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
