- The Great Information Gap: Why Rookie Sponsors Need Their Own Realtors
Marketing: Sports, Darren Marshall - Tuesday, June 5, 2012
Imagine you were trying to buy your first home (not a pleasa ...
- NFL Sponsors Gambled And Scored Big
Marketing: Sports, Darren Marshall - Tuesday, October 4, 2011
Those of you who are loyal readers of this column (hope you' ...
- Are You Really Ready For Some Football?
Marketing: Sports, Darren Marshall - Tuesday, August 2, 2011
I know I'm not (as I write this the day after t ...
- This Lawsuit's For You: Why Litigation Is A Black Eye For Major Sports Properties
Marketing: Sports, Darren Marshall - Tuesday, January 4, 2011
As someone who has been involved with selling and buying sponsorships f ...
- Vick Proves Yet Again That Sports Fans Have Memories Like Goldfish
Marketing: Sports, Darren Marshall - Tuesday, December 7, 2010
How many times over the past few years have we seen athlet ...
- Reports Of NASCAR's Death Have Been Greatly Exaggerated
Marketing: Sports, Darren Marshall - Tuesday, May 4, 2010
There's way too much gloom and doom around, not to mention ...
- Future Trends In Sponsorship
Marketing: Sports, Darren Marshall - Tuesday, September 8, 2009
Based on our work with a large number of U.S. and glob ...
- 5 Things You Need To Know To Make Your Sponsorships Work In China
Marketing Daily, Darren Marshall - Thursday, August 7, 2008
I've done research on the last five Summer Olympics (the first thr ...
- Research Is The Backbone Of Sponsorships
Marketing Daily, Darren Marshall - Monday, November 12, 2007
For the most part sponsors do want to know and they need ...