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Stephen PAEZ

Member since January 2005

Articles by Stephen All articles by Stephen

  • The Hispanic Collective and the Financial Journey in MAD on 12/20/2023

    Brands who leverage influencers, have a strong presence across social networks and user-generated content, as well as a solid brand website, will be able to capture the attention of Hispanic consumers looking for financial services or offerings.

  • Super Bowl LIV Illustrates Imperative For Multicultural Brand Strategies in MAD on 02/07/2020

    This Super Bowl, we saw the openly gay female coach in the NFL, two Latina artists headline the halftime show, and the introduction to the NFL's "Inspire Change" initiative - dedicated to creating positive change in communities across America.

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